DressCubeAI - Last Updated: July 2026
This Privacy Policy explains how Upsite Consulting W.L.L. collects, uses, shares, protects, and retains personal data when you use the DressCubeAI mobile application, website, and related services (collectively, the “Service”).
The data controller responsible for processing your personal data through DressCubeAI is:
Upsite Consulting W.L.L.
Shop 2142, Building 2648, Road 5720
Block 257, The Lagoon Park
Kingdom of Bahrain
Email: contact@dresscube.ai
Depending on the features you use and the permissions you grant, we may collect and process the following categories of personal data:
| Category | Description |
|---|---|
| Account and authentication data | Email address, display name if provided, account identifier, sign-in method (email and password, Google, or Apple), authentication status, and security or session information used to create and protect your account. If you register by email, your password is processed securely through Amazon Cognito and is not available to DressCubeAI in readable form. If you use Google or Apple, we receive a provider-specific account identifier and may receive your email address or other basic profile information you authorize. |
| Clothing photos and item data | Images you upload from your camera or photo library, image metadata made available to the App, background-removed images, and item categories, tags, colours, or descriptions used to build your virtual wardrobe. |
| Outfit and AI interaction data | Outfits you create, AI prompts, relevant wardrobe information submitted for analysis, and AI-generated classifications, suggestions, ratings, and responses. |
| Voice data | Audio streamed when you choose to use voice chat. DressCubeAI does not store voice recordings in your account; audio is processed transiently to generate a response. |
| Location and weather-request data | Approximate or precise location accessed with your permission to retrieve local weather. Location is processed for the request and is not persistently stored as part of your DressCubeAI profile. |
| Calendar and planning data | Outfit plans, dates, reminders, trip destinations, travel dates, packing lists, and related planning information you create. |
| Preferences and notification data | App settings, language and display preferences, AI persona choices, notification preferences, and device push-notification tokens. |
| Referral data | Referral code, referral relationships, referral status, eligibility checks, waiting periods, and accumulated reward balance if you participate in the referral programme. |
| Subscription and purchase data | App-store transaction or receipt identifiers, subscription status and expiry events, purchased Coins, entitlement status, and related anti-fraud records. We do not receive your full payment-card details. |
| Usage and diagnostics data | If you consent, pseudonymous app-instance or device identifiers, screens and features used, session and performance information, device model, operating-system and App version, crash diagnostics, and similar technical events collected through Google Firebase. |
| Technical and security data | IP address, request timestamps, server and security logs, error data, rate-limit events, and other information needed to operate, protect, and troubleshoot the Service. |
| Support communications | Messages and information you provide when contacting us for support, privacy requests, feedback, or complaints. |
We use personal data to:
We do not sell or rent your personal data and do not use it for third-party advertising.
Where the GDPR or a similar law applies, we rely on the following legal bases:
We share personal data only as necessary to provide, secure, and support the Service, process transactions you request, or comply with law. Our principal categories of service providers include:
| Provider or Category | Purpose and Data |
|---|---|
| Amazon Web Services, including Amazon Cognito | Cloud hosting, storage, account registration and authentication, databases, content delivery, operational email, monitoring, and AI processing. Depending on the feature, AWS may process account details and credentials, uploaded content, wardrobe or outfit information, AI inputs and outputs, voice streams, and technical logs on our behalf. |
| Google Firebase | With your consent, Analytics, Crashlytics, and Performance Monitoring process pseudonymous usage, device, crash, and performance data. Firebase services may also support push-notification delivery where used. |
| RevenueCat | Subscription and entitlement management, including app-store transaction identifiers, subscription status, purchase events, and information needed to verify referral rewards. |
| Google Play and Apple App Store | App distribution, in-app purchases, subscriptions, refunds, and receipt verification. The relevant store processes payment information under its own privacy terms and shares transaction confirmation information with us. |
| Google Sign-In and Sign in with Apple | Optional account authentication. If you choose one of these methods, Google or Apple authenticates you and provides us with a provider-specific account identifier and any basic account information you authorize, such as your email address or display name. We do not receive your Google or Apple password. Each provider processes the sign-in under its own privacy terms. |
| Weather-data services | Location or destination information needed to return weather conditions for outfit and travel suggestions. |
These providers process data under their contractual and legal obligations. When an AI feature requires relevant wardrobe information, images, text, or voice to be sent to our cloud AI provider, the App initiates that processing only when you choose to use the feature and provides contextual information or permission prompts where required.
We may also disclose data if required by law, to protect rights or safety, in connection with a corporate transaction, or with your direction or consent.
Our infrastructure and service providers operate primarily in the United States and may process data in other countries. Where required, we use appropriate contractual and legal safeguards for international transfers, such as data-processing agreements, standard contractual clauses, or recognized transfer frameworks. Privacy protections and government-access rules may differ between countries.
| Data | Typical Retention |
|---|---|
| Account and authentication data | While your account is active and until deletion, subject to limited security and legal records. |
| Clothing photos and item data | Until you delete the item or your account. |
| Outfit, AI, calendar, and travel data | Until you delete the relevant item, plan, trip, or account, unless a feature is designed for transient processing only. |
| Voice audio | Processed as a transient stream and not stored as a voice recording in your DressCubeAI account. |
| Location data | Used for the weather request and not persistently stored as part of your profile. |
| Preferences and push tokens | Until changed, disabled, invalidated, or your account is deleted. |
| Referral data | Until your account is deleted, subject to limited anti-fraud and dispute records. |
| Subscription and purchase records | While needed to provide entitlements, manage balances, prevent fraud, resolve disputes, and meet applicable accounting, tax, app-store, or legal requirements. Some records may therefore remain after account deletion. |
| Analytics and diagnostics | Collection stops when you withdraw consent. Provider-held event data is retained for the configured period, typically up to 14 months, and may remain longer in aggregated or de-identified reports. |
| Security and support records | For the period reasonably necessary to secure the Service, resolve the matter, establish or defend claims, and meet legal requirements. |
After deletion, residual copies may briefly remain in encrypted backups or system logs and are removed or overwritten according to our normal retention cycles. We may retain limited information where required by law or reasonably necessary for fraud prevention, security, accounting, or dispute resolution.
Depending on your location and applicable law, you may have the right to:
To exercise a right, contact contact@dresscube.ai. We may need to verify that the request comes from you.
You can request deletion of your account or personal data at any time, with or without using the App:
Deleting your DressCubeAI account does not automatically cancel a subscription billed through Google Play or Apple’s App Store. You should cancel the subscription separately in the relevant app-store subscription settings to prevent future renewal charges.
We process verified deletion requests without undue delay. Data associated with the account is deleted except for limited records that must or may be retained for legal, accounting, security, fraud-prevention, or dispute-resolution purposes, as described in Section 7.
DressCubeAI uses cloud-based AI services, including services provided through Amazon Web Services, to analyze clothing and outfit information and generate classifications, styling suggestions, ratings, packing lists, and conversational responses. When you request an AI feature, the information needed for that request may be sent to and processed by the relevant AI service provider on our behalf.
AI-generated suggestions may be inaccurate or unsuitable and are provided for informational and entertainment purposes only. They do not constitute professional advice or binding decisions, and you are not required to follow them.
Voice chat is optional. Microphone access is requested only when you choose to use the feature. Audio is streamed for real-time processing to generate an AI response and is not stored as a voice recording in your DressCubeAI account. The service provider may handle short-lived technical buffers and operational data as necessary to deliver and secure the service.
Voice processing is based on your consent. You may decline the permission or revoke microphone access at any time through your device settings, in which case voice chat will not function.
When you participate in the optional referral programme, we process referral codes, referral relationships, subscription-verification events, waiting-period status, and reward balances to operate the programme and prevent fraud. Subscription status may be checked through RevenueCat after the stated waiting period before a reward is granted. Referral rewards have no cash value. Referral data is deleted with your account except for limited anti-fraud, security, legal, or dispute records.
Google Firebase Analytics, Crashlytics, and Performance Monitoring are disabled until you provide consent through the in-App prompt. If enabled, these services process pseudonymous usage events, app-instance or device information, crash diagnostics, and performance metrics. We do not use this information for third-party advertising.
You can withdraw consent at any time under Settings → Usage analytics. Collection then stops and locally buffered analytics data is cleared where supported. Previously collected information may remain for the configured retention period or in aggregated reports.
We use technical and organizational measures designed to protect personal data, including encryption in transit and at rest, secure authentication, access controls, monitoring, and rate limiting. No electronic service can guarantee absolute security.
DressCubeAI is not directed at children under 16, and we do not knowingly collect personal data from children under 16. If we learn that such data has been collected, we will take reasonable steps to delete it. If you believe a child has provided us with personal data, contact us.
We may update this Privacy Policy to reflect changes in the Service, our providers, technology, or legal requirements. We will update the “Last Updated” date and, where appropriate, provide additional notice through the App, by email, or by other suitable means.
For questions, concerns, complaints, or requests regarding this Privacy Policy or your personal data, contact:
Upsite Consulting W.L.L.
Shop 2142, Building 2648, Road 5720
Block 257, The Lagoon Park
Kingdom of Bahrain
Email: contact@dresscube.ai